Hi, I'm Jen Gresham. I'm a coach for high achievers who are seeking phenomenal and meaningful professional success. These days I work with corporate and government executives, high profile academics, and up-and-coming thought leaders ... and I get paid well for it. But just a few years ago, things were not so rosy in my business.
It felt like no matter how hard I worked, no matter how many people I enrolled in my online courses and group coaching programs, I was still paying myself pitiful wages and seeing only incremental jumps in revenue. I had been prepared to reinvest all my profits in the business in the beginning, but I was sick of it.
I'll never forget the shock I felt when some successful entrepreneurs at a conference I was attending told me the reason I was struggling in my business was because my prices were too low.
But if I couldn’t make a good living at low prices, how in the world would I get enough business at higher prices?
The whole idea seemed crazy.
What if the business I’d already worked so hard to create dried up? What if people thought I was greedy asking for more? What if I couldn’t live up to the expectations that come with higher prices?
Who did I think I was anyway?
My fears might have kept me stuck, but I decided to spend the next 18 months learning how to rationally answer those nagging voices in my head and master my money mindset.
The results were beyond my wildest expectation. I experienced truly exponential growth in my business. I went from mid-five figures to billing over $174K in the first half of 2016 alone.
Of course, the internet is full of “how I got rich” stories, coupled with secret constantly-working-not-exactly-happy-after-the-high realities.
The best part was creating not just money, but time, for myself. Most days, I stop working when my daughter gets home from school. I help her with her homework, and enjoy a relaxed family meal before putting her to bed. I work out three days a week and schedule about 6-8 weeks of travel and vacation a year. I still work hard, mind you, but the anxiety and feelings of frenzy are gone.
Moreover, these were clients I felt inspired by and fortunate to serve. It turned out the more they paid me, the more invested they were in the outcome. My clients experienced exponential results right along with me.